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Lessons for Change from Bungee Jumping

I went bungee jumping over twenty years ago in Ottawa at the Great Canadian Bungee Jumping site at Wakefield, Chelsea Quebec. During that memorable experience I was reminded of several important lessons that I believe are valuable for change initiatives. For context, “Visualize an amphitheater of solid limestone, 200 ft. high, surrounding a 160 ft. […]

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An Approach for Sustainability for Everyone – The Scout vs. the Warrior

“A new idea is first condemned as ridiculous and then dismissed as trivial, until finally, it becomes what everybody knows.” William James, 1879 For those who have accepted and endorsed the importance of sustainability and social responsibility issues like the importance of dealing with anthropogenic climate change, livable wages, the problems with waste etc., there […]

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The Playbook Series: Global Warming

This is a follow on post to “Keep on scammin’ on: The evil brilliance, success and recurrence of The Playbook.” The strategies from The Playbook have been employed by industries that are under threat of losing profits when scientific evidence proves that their product causes significant harm to the public, society or planet in some […]

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A Warning about Models

Due to the complexity of sustainability and social responsibility, we use a lot of models. One of the key lessons learned though is that “colouring by numbers does not guarantee success”. It is important to realize the limitations and constraints of models, and the fact that they should always be re-evaluated, particularly when new information […]

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